Thursday, 22 November 2012

Social Media Marketing helps in Sales Channel Management

The sales channel management involves the strategy, development and alignment of channels and customer interfaces across the marketing, sales and service processes. The sales channel management comes in many shapes—from direct to the web to the traditional retail environment. It helps clients to completely transform their go-to-market model and sales organization by boosting growth, reducing costs and building best-in-class capabilities. It also helps clients master multichannel for sales excellence in two ways: by improving the effectiveness of their sales investments and interactions with customers and by simultaneously driving for efficiency in all channels e.g.; face-to-face sales force, inside sales, third-party channel partners and the associated back office/sales operations. As a result of advanced business procedures, today companies in dubai are using such management system form effective selling strategies in all channels from key-account management to digital sales to indirect channel partners. Clients base these strategies on precise assessments of channel performance, channel economics and customer preferences. Another face of this management system is social media marketing. Some examples of the social media marketing tools that most businesses commonly use include numerous independent blogs, Twitter, Facebook, YouTube, Flickr and LinkedIn. The power of social media marketing dubai lies in setting the platform for engagement between brand and consumer. The social media marketing dubai truly understands the relevance of this engagement and these innovative channels seek to reach out to the audience and share content that henceforth drive sales and lead to conversions!

Saturday, 10 November 2012

Growing Social Media Marketing trends

Social Media is the fastest growing category of Internet Marketing in terms of attracting new users. It has not only become one of the critical tools to interact with customers but is also considered as one of the key elements impacting organic search and rankings. The social media strategy for hotels offers an opportunity to establish themselves as an expert in the market. Use of blogs, Face book, Twitter, YouTube video channels, Flickr photo profile, MySpace profile etc can help hotels establish themselves as a brand. An affirmative buzz is conceived through the exchange of data, content, report, blogs, RSS, etc. The interaction with your customers through various social media platforms makes it possible to identify their desires and interests. The social media strategy for hotels helps them to select some better marketing methods to get better results. Consumer reviews and user generated content still dominates hotelier’s view of social media. Search engines give higher relevance to businesses connected through different social media channels resulting in higher placement in search engines. Apart from these strategies, the pay per click management helps to run an end-to-end PPC campaign for the hotels and get the desired results by increasing traffic and brand awareness. With search engines, advertisers (hotels) typically bid on keyword phrases relevant to their target market. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list. Social media optimization is the next generation of Internet Marketing.

Wednesday, 7 November 2012

Rising trends of Search Engine Optimization

SEO services are the process of making sure your website appears high in the search engines for keywords and key phrases you want to be associated with. SEO processes are blended with your unique business objectives to create a truly customized and result-oriented strategy. SEO is the most cost effective marketing medium to generate leads and increase sales.

Dubai is the business capital of the Middle East and it is one of richest countries in the world. With extensive businesses developments up in the city, there is a large scale requirement of companies to do website promotion. The package provided by SEO services Dubai includes extensive keyword and competitor research, site architecture analysis, page optimization, pay per click management services, content creation, link building campaigns, social media marketing, monitoring and reporting. SEO is a website, concentrated on encouraging the expertise to optimize your site to be crawled by search engines and hence emerge on the first page of search results. The pay per click management services run an end-to-end PPC campaign and get you the desired results in the form of a higher conversion rate. They make sure that not only your traffic increases but your sales conversion also goes up. SEO services Dubai is fully compliant with the industry standards and the optimizers are qualified industry experts fully versed in the latest SEO market trends. It is really very important to attain high natural and organic search engine positioning to find happiness on the Web.