The sales channel management involves the strategy, development and alignment of channels and customer interfaces across the marketing, sales and service processes. The sales channel management comes in many shapes—from direct to the web to the traditional retail environment. It helps clients to completely transform their go-to-market model and sales organization by boosting growth, reducing costs and building best-in-class capabilities. It also helps clients master multichannel for sales excellence in two ways: by improving the effectiveness of their sales investments and interactions with customers and by simultaneously driving for efficiency in all channels e.g.; face-to-face sales force, inside sales, third-party channel partners and the associated back office/sales operations. As a result of advanced business procedures, today companies in dubai are using such management system form effective selling strategies in all channels from key-account management to digital sales to indirect channel partners. Clients base these strategies on precise assessments of channel performance, channel economics and customer preferences. Another face of this management system is social media marketing. Some examples of the social media marketing tools that most businesses commonly use include numerous independent blogs, Twitter, Facebook, YouTube, Flickr and LinkedIn. The power of social media marketing dubai lies in setting the platform for engagement between brand and consumer. The social media marketing dubai truly understands the relevance of this engagement and these innovative channels seek to reach out to the audience and share content that henceforth drive sales and lead to conversions!